Trish Costello

Entrepreneurial Thinking Shifts the World

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Graduates drawn to start-ups – The Boston Globe

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New grads Emily Breslow and Alana Pradhan chose a start-up rather than corporate route.

Trish Costello‘s insight:

Trish Costello’s insight:

Gen Y continues to jump into the start-up world, by both design and necessity.  The results may pay dividends for generations.  Research shows that the younger a person gets into entrepreneurship the more likely is their success over time.  Makes sense from Gladwell’s 10,000 hours needed for mastery.  And young people have little too lose without many of the responsibilities that come as life goes on

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Thank goodness its not about cheese!

Having heard about Sequoia and others investing in a gourmet grilled cheese company by the creator of the Flip Camera, Jonathan Kaplan, who incidently has no experience in restaurants, one was left with only one thought (paraphrasing a silly woman’s book), “Smart People, Foolish Choices!”   Flip founder wants you to melt for grilled cheese – San Francisco Business Times.

After reading through his concept, I still question how capital allocation decisions are being made by the gurus, but feel some relief that it really isn’t about grilled cheese–though the reporter seems to miss the bigger picture in the story.  Kaplan’s company, by my interpretation,  is actually focused on creating a delivery system that enables technology to control just-in-time provisioning of food stuff to consumers, beginning with a very simple little product.    One orders on-line, gets a QR-code which is scans inside the store and within 2 minutes you hop the line to pick up your food; later versions will have the system scanning for your arrival by mobile signal and — Voila! — when you walk through the door your steaming hot food is waiting to be handed to you.  I imagine a future world, when I’m driving witin 5 miles of the shop, it reminds me of how much I love my particular style of grilled cheese–with a big slice of tomato pressed in the middle–and if I just hit reply, it will be waiting for me at the door.  This will become the ‘must have’ technology at all food establishments.  And I’ll also be getting that text as I pass by my favorite night spot, letting me know my special martini and a stool is ready at the bar; or my nail salon advising that an open chair is available with my favorite shade of amber awaiting my arrival.

I like this so much better than a pile of Silicon Valley money and brain power going into a gourmet grilled cheese.


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New Avenues for Talent

HubSpot, with its characteristic flair for creative positioning, is targeting experienced engineers in large corporate with its “Prison Break” program.  HubSpot will incent engineers with a bonus of $1k for each year of experience in a 1,000+company as they search to round up talent to fuel their growth.  If they only get 3-4 people, says their CTO Shah, it will be worth the effort.

HubSpot is making the right moves. The real constraining factor to growth today is not venture capital or technology–its people. And not the ‘people’ that VC’s often talk about when they’re referring to founder talent, but the professional talent that fules the growth–the engineers, project managers, digital marketers, product mangers, etc., who muscle the start-ups to growth. Even with 9% unemployment, we have a shortage of prepared and up-to-date talent in engineering, marketing and tech manufacturing.

My company, The Professional’s Accelerator, is targeting this challenge.  It provides innovative  development programs, based on the current demands of  growth companies, that enables  motivated professionals to continually optimize career opportunities as they enter and shift careers.

For innovative growth companies, it creates an expanded and enhanced ‘supply chain’ for highly prepared and technologically up-to-date professionals to fuel company growth with less risk, financial and opportunity cost.

Technology and digital business models are moving too rapidly for colleges or training programs to keep up, but companies don’t have to should the full burden.  The Professional’s Accelerator makes Attitude vs Aptitude an unnecessary choice.

Start-ups courting older talent –