HubSpot, with its characteristic flair for creative positioning, is targeting experienced engineers in large corporate with its “Prison Break” program. HubSpot will incent engineers with a bonus of $1k for each year of experience in a 1,000+company as they search to round up talent to fuel their growth. If they only get 3-4 people, says their CTO Shah, it will be worth the effort.
HubSpot is making the right moves. The real constraining factor to growth today is not venture capital or technology–its people. And not the ‘people’ that VC’s often talk about when they’re referring to founder talent, but the professional talent that fules the growth–the engineers, project managers, digital marketers, product mangers, etc., who muscle the start-ups to growth. Even with 9% unemployment, we have a shortage of prepared and up-to-date talent in engineering, marketing and tech manufacturing.
My company, The Professional’s Accelerator, is targeting this challenge. It provides innovative development programs, based on the current demands of growth companies, that enables motivated professionals to continually optimize career opportunities as they enter and shift careers.
For innovative growth companies, it creates an expanded and enhanced ‘supply chain’ for highly prepared and technologically up-to-date professionals to fuel company growth with less risk, financial and opportunity cost.
Technology and digital business models are moving too rapidly for colleges or training programs to keep up, but companies don’t have to should the full burden. The Professional’s Accelerator makes Attitude vs Aptitude an unnecessary choice.