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Gina Trapani says the technology companies that promote a culture of frat house fun will lose out in attracting the smartest people.

“The tech industry’s testosterone level can make the thickest-skinned women consider a different career. But the rise of the brogrammer joke and its ensuing backlash has some benefits: It helps talented women choose worthy employers, it gives a name and face to a problem that plagues the industry and it publicly shames some of the most sexist offenders “

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